Engen Petroleum and Samir Engineering and Trading Co. Ltd (SETL) / Quantum Petroleum have announced SETL’s appointment as the official distributor of Engen’s full range of lubricants in Ghana.
Engen Petroleum is a subsidiary of PETRONAS, the National Oil Company of Malaysia and one of the world’s leading integrated energy companies.
A uniquely African energy multinational, Engen has independent operations in 18 sub-Saharan African and Indian Ocean Island countries, and indirect representation in seven more.
Engen Ghana Ltd, established in 1998, operates a network of 25 retail service stations and further supplies fuels and lubricants to commercial customers.
Henry Akwaboah, Managing Director of Engen Ghana, says: “We are very pleased about the appointment. SETL has an extensive market presence and a dedicated marketing arm, and is in a strong position to deliver excellent service to our joint lubricants customers.”
In addition to Samir Engineering’s distribution strength, he says the partnership has strategic importance as it will increase Engen’s lubricants footprint to a total of 54 retail service stations with the addition of SETL’s/QUANTUM lubricants operation.
Engen Petroleum manufactures and markets a full range of lubricants under the Engen brand in addition to marketing lubricants under licence from PETRONAS Lubricants International.
The company has built up globally-competitive product development expertise over many years through PETRONAS’s relationships with leading global automotive manufacturers. In addition, it has gathered extensive regional know-how in the development of product lines that can withstand harsh African operating conditions.
Kamil de Villiers, Lubricants Business Manager for Engen’s International Business Division, says SETL will distribute the full range of Engen’s automotive and industrial lubricants and greases, as well as selected PETRONAS Syntium engine oils and PETRONAS marine lubricants.
Drikus Kotze, General Manager in Engen’s International Business Division (IBD), says Ghana is a very important regional market, and through our relationship with SETL we hope to significantly increase our market presence in the country.
Samir Engineering, part of SAMIR GROUP, a national conglomerate based in Accra, has been servicing the Ghanaian Automotive market since 1963, and boasts a significant client base.
Nazem Khaled Karroum, Managing Director and Chairman of Samir Group , says the company has a significant presence in the Automotive market in Ghana and will be marketing Engen and PETRONAS lubricants through its 32 Quantum Petroleum branded retail sites countrywide.
“We consider the link with Engen and PETRONAS to be one of our most prestigious alliances, and trust it will further enhance our brand visibility in Ghana. Together we can move forward and reach the milestones we have set ourselves with passion and joint endeavour.”
He says the company will target its dealer and customer network to reach consumers. Engen products have been available through Quantum Petroleum sites as well as Samir appointed distributors since 19 June 2015.
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