Engen, the African energy multinational fuel retailer and provider of convenience services, has invested over $4 million during the past two years to bolster its retail network in Zimbabwe and build on its strong presence in the commercial, industrial and mining sectors in the country.
The investment includes building long-term relationships with high quality retailers, which strengthen the Engen brand in Zimbabwe. It has also seen the company more than double its retail network from 20 operating sites to the current 55 over the past two years. Overall business growth has been a healthy 28% year-on-year over the same period of time. What Engen Zimbabwe is doing is part of an elaborate strategy to make Engen a brand leader in Zimbabwe. It also serves to demonstrate the company’s confidence in the country’s future.
“We will continue focussing on further growth, building and harnessing the expertise and full potential of all our people, as well as making a significant contribution to the country’s fiscus for the benefit of the Zimbabwean people,” says Cremion Mapfumba, Engen Zimbabwe managing director. Engen Zimbabwe is 51% local while the balance of the shareholding is owned by Engen Petroleum. This structure provides Engen Zimbabwe with access to world class standards, which benefit its own people and the country.
“While our investment aims to make Engen the leading fuel brand in Zimbabwe as well as develop additional growth opportunities across the downstream industry, it also signals Engen’s confidence in the country’s future success. “Such level of investment and growth demonstrates not only serious value addition but also underline positive possibilities that manifest when momentum of focus and execution prevails,” adds Mapfumba.
The company is now well positioned for increased growth. Harnessing the expertise and potential of all its staff will ensure it delivers real value. “Our employees are the lifeblood of the company and key to our success. With them I am confident Engen will make a real difference in Zimbabwe, with tangible benefits for the local people. We are proud of Zimbabwe; we are proud of Africa,” Mapfumba says.
The investments are in line with Engen’s objectives to be the oil company of choice in Sub-Saharan Africa and the Indian Ocean Islands by 2016. The company currently operates in 18 countries in the region and also has supplier distributor arrangements in a number of others.
“Engen combines a proud record of operational excellence and dynamism with a strong commitment to the economies, communities and environments in which it operates. As such we are confident that our involvement will contribute meaningfully to the Zimbabwean economy,” says Mapfumba. In addition to creating a number of entrepreneurial opportunities and downstream employment to hundreds of Zimbabweans, Engen is introducing a number of innovative products and services to Zimbabwe.
Among these is the introduction of Engen Diesel 50, a high quality diesel product that contains significantly less sulphur than the standard diesel found on the market. Vehicles running on Diesel 50 have reduced exhaust emissions and soot formation - making it more environmentally friendly.
“We are very excited to be the first company in Zimbabwe to offer this environmentally friendly diesel on a significant scale.” While Engen Diesel 50 is now already available at selected Engen service stations, Mapfumba says all Engen sites and selected stockists are also offering Engen Dieselube 700 Super and Degreaser EF among others. Dieselube 700 Super is a technologically advanced high performance multi-grade lubricant designed for the unique conditions of Southern Africa.
“Engen Dieselube 700 Super has proven benefits for all major American, European and Japanese engines burning high or low sulphur diesel,” comments Mapfumba. The multipurpose Degreaser EF can be used in various applications that include homes and workshops to promote a cleaner environment. Also on offer to consumers and customers in Zimbabwe is Engen 1-Card. Engen 1-Card removes the need to carry around cash and offers the motoring public, companies and fleet operators a safer, more convenient way to manage their fuel usage and also to access products and services at all Engen service stations.
“Alongside the excitement that our revamped service stations, convenience offerings and quality products bring to the Zimbabwean people, is the peace of mind that our investment in the latest high-tech equipment on forecourts brings consumers,” explains Mapfumba.
“The installation of modern fuel pump systems at all our service stations ensures accurate reading. These high-tech pumps provide dispensing integrity. This should naturally give our customers the assurance and confidence to use our facilities.”
Engen is an African-based energy company focussing on the downstream refined petroleum products market and related businesses. The company’s core functions are the refining of crude oil, the marketing of primary refined petroleum products and the provision of convenience services via an extensive retail network.